Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, July 19, 2011

Billboards Give Pittsburgh Youth a Voice


Hear Me, a project of CMU's CREATE Lab, strives to make the voices of children heard. This summer, they have chosen a larger-than-life medium that they hope will give children one more way to communicate: billboards.

So far, 50 billboards have been erected in Allegheny County and the surrounding region. The topics discussed cover everything from cyber-bullying and neighborhood violence to concerns over the environment. One billboard reads, "I still get called names... --- Crystal, 16." Another reads, "I was scared when I first heard the gunshot... -- Sherdina, 12." The billboards include links that viewers can follow to the Hear Me website where they'll find audio stories from more than 3,000 students in 25 school districts.
"We assume that children today have plenty of opportunities to make their dreams, fears and hopes known, whether it's by a mobile phone, computer or just talking," said Heide Waldbaum, director of Hear Me, "But learning how to express themselves about things that they really care about -- and getting adults and people in authority to really listen to them -- is difficult for many young people."


Read more on the Spark blog...

Saturday, July 16, 2011

Children Predict the Future of Technology




Can children predict the future of computer technology? Recent research says yes.

Last year, Latitude, an international research and consulting firm asked 201 children from across the globe a simple question: “What would you like your computer or the Internet to do that it can’t do right now?” The children were asked to draw a picture in response. The study was aimed at targeting the first generation of “digital natives” and discovering their desires and expectations when it comes to technology. Despite the fact that the children ranged in age (from 5-12) and location (from South Africa to Chile and many countries in between) many of them echoed similar desires.

Read more on the Spark blog...